
OUR BELIEFS
- MadebyMe is a team of experts in perfume, color artistry, cosmetics and skincare, devoted to fragrance mysteries and history and eager to share its magic.
- We believe in empowerment. We know expertise can be passed on, and this is what we are committed to do: open the magic doors of fragrance to each one
- MadebyMe is about making perfume personal, intimate, connected to one’s inner self.
- MadebyMe is about making sure anyone can blend their perfume on demand, as they wish, according to their mood, occasion, season.
- MadebyMe is about new luxury codes, honouring quality, innovation, attention to all details, elaborated eco-consciously.
- MadebyMe participates in contemporary language linking times and cultures and redefining luxury packaging design.
- MadebyMe is about freedom and high appreciation of personal craftsmanship – we put all our energy to empower you to bring to life your emotions and your feelings, enabling you to become your own master of perfume blending. We cherish freedom – the freedom to express, freedom to take time, freedom to play, freedom to be.
- At MadebyMe we believe perfume is not an accessory but a message. Perfume can be a shield, a door to escape, a stage … It must always be an ally. As a representation of yourself, it has many dimensions, and now it is you who will modulate them, master them, play them.
- At MadebyMe we believe that respecting freedom, individuality, harmony, sensuality, means respecting our environment and for that we created conscious perfumes so that we are true to what we stand for. As Humans we are one, and we are one with Earth. As Humans we are born to create and explore. We have to use our knowledge to do so without destroying our home and the others living creature’s home, to find new ways and commit to always improve and be better at preserving nature.


NATHALIE DURAN
FOUNDER – MARKETER - MAKER
At MadebyMe I am the founder, the idea finder and team maker!
My favorite recipe? I love orange blossom scent, it is a reminder of my childhood, a reminder of my Spanish roots and a morning ritual.
I now can enjoy the opportunity to associate Candid Blossom with all over U Musk, Orange fever and Musk Crush to make the orange blossom scent long lasting and deep.
Sometimes I use Blitz Fig just like I would put on some red lipstick, to conquer!
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I have always been passionate about perfumes, about the mysteries of perfume, about their contribution to the definition of one’s identity. After literature studies where I met with Yann and started our lifelong relationship, I graduated from the French European Business School EAP-ESCP.
I joined L’Oreal just after to immerse in the development of brand stories, brand identities and luxury beauty and fragrance product developments. There I forged my conviction that beauty rituals are all but superficial, they are stories that I enjoy to tell.
I had the honor to serve beauty and fragrances at Lancôme – Armani – Saint Laurent – Maison Margiela – Viktor&Rolf – Cacharel – Diesel – Proenza Schouler – Tiffany – Chloé – Miu Miu – Marc Jacobs – Alexander McQueen – Bottega Venetta- Balenciaga.

YANN BATTARD
CEO
At MadeByMe I am the CEO, the digital and entrepreneur expert turning Nathalie’s amazing vision into a company backed by renowned leaders of the cosmetic industry.
I usually don’t use perfume myself but I enjoyed the sensual skin feeling of the musks combinations.
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Graduated from EDHEC French Business School, and Sorbonne University after literature & sociology studies, I have always tried to mix the creative and rational components in my life. Working in marketing research to understand consumers or anticipating impact of new technologies for French telecom provider while writing poetry or novel.
Developing and managing digital activities for French TV & radio media group while writing song lyrics for majors. Co-founding a start-up driven by artificial intelligence software while creating bracelets inspired by my travels around the world. I have been working in the digital industry for more than 20 years now, and I am still fascinated by the power of Internet. How it’s connecting people, reducing the distance between creators and their audience. And how it gives you the ability to become makers of your own fragrance!
I first met Nathalie during our student years and we stayed close since then.

ELISABETH CARRE
FOUNDER – MARKETER - MAKER
At MadebyMe I am the fragrance developer expert. I craft together with perfumers each of our fragrances and make sure of the quality of their combination.
My favorite recipe is All Over U Musk united to Orange Fever.
I start the day softly and slowly increase the level of energy of my mood by boosting the juicy effect. Irresistible like cooking with sugar, my other passion!
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Graduated in Pharmacy in 1977, I worked ever since as a fragrance developer expert, with passion. I am lucky to be gifted with a nose, a clear understanding of fragrances chemical structures and a great sensibility that enables me to translate colors, sensations and stories into the fragrance universe.
At L’Oreal I coordinated the creation of emblematic perfumes such as Trésor, Acqua di Gio, and Miracle. I met Nathalie and Roberta then, we worked together with passion and a lot of fun and developed a solid friendship. At Symrise I was head of the Fine Fragrance Development team enjoying creation with Master perfumers such as Maurice Roucel.
As a consultant for fragrance development I collaborate with major luxury brands and contribute to spread fragrance knowledge with my education program “words about fragrances” and my training of Jo Malone and Dior teams among many.

ROBERTA GIRODOT
COSMETICS & IMAGE
At MadebyMe I put all my attention in the cosmetic and sensorial properties of the formula as well as in the development of the beautiful colors to echo the scents. I am of course one of the sources of words when time comes to express how all this feels.
My favorite recipe is based on All over U Musk and Musk Crush. I have always loved deep fragrances like amber and leather notes. I play these musks like I play my piano: soft sensual during the day, and dare to be more hypnotic, even provocative during special occasions and evenings out.
I also combine them with the other fragrances of the masterpiece, the Nude Palette, according to my mood.
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I started my career very young as a journalist and make up junkie on the New York scene of Andy Warhol and Studio 54. L’Oreal persuaded me to contribute to the development of their luxury brands.
I moved to France, founded my family and experienced an amazing career as makeup and communication expert. I created Giorgio Armani Beauty (makeup and skincare), started the L’Oréal Luxury Division make-up/ innovations prospective lab focusing on the creation new brands, formula innovations, new concepts and technologies in makeup, contributed to the rebirth of Saint Laurent make-up and changed the rules within the l’Oreal Designer Fragrances in the field of Communications, being the first to open press events to the public resulting in a record reach and a much closer proximity with the consumer.
Most recently I have collaborated closely with my friend the legendary makeup artist Pat McGrath for the creation of her makeup line Pat McGrath Labs. Nathalie and I met on the Armani development journey and never left each other ever since, collaborating in all our following adventures. I believe in generosity, positivity, curiosity, talent and openness. I guess this is what built me a strong network of creative talents in both the fashion and beauty industry.