I have always been passionate about perfumes, about the mysteries of perfume, about their contribution to the definition of one’s identity. After literature studies where I met with Yann and started our lifelong relationship, I graduated from the French European Business School EAP-ESCP.

I joined L’Oreal just after to immerse in the development of brand stories, brand identities and luxury beauty and fragrance product developments. There I forged my conviction that beauty rituals are all but superficial, they are stories that I enjoy to tell.

I had the honor to serve beauty and fragrances at Lancôme – Armani – Saint Laurent – Maison Margiela – Viktor&Rolf – Cacharel – Diesel – Proenza Schouler – Tiffany – Chloé – Miu Miu – Marc Jacobs – Alexander McQueen – Bottega Venetta- Balenciaga.

Graduated from EDHEC French Business School, and Sorbonne University after literature & sociology studies, I have always tried to mix the creative and rational components in my life. Working in marketing research to understand consumers or anticipating impact of new technologies for French telecom provider while writing poetry or novel.

Developing and managing digital activities for French TV & radio media group while writing song lyrics for majors. Co-founding a start-up driven by artificial intelligence software while creating bracelets inspired by my travels around the world. I have been working in the digital industry for more than 20 years now, and I am still fascinated by the power of Internet. How it’s connecting people, reducing the distance between creators and their audience. And how it gives you the ability to become makers of your own fragrance!

I first met Nathalie during our student years and we stayed close since then.

Graduated in Pharmacy in 1977, I worked ever since as a fragrance developer expert, with passion. I am lucky to be gifted with a nose, a clear understanding of fragrances chemical structures and a great sensibility that enables me to translate colors, sensations and stories into the fragrance universe.

At L’Oreal I coordinated the creation of emblematic perfumes such as Trésor, Acqua di Gio, and Miracle. I met Nathalie and Roberta then, we worked together with passion and a lot of fun and developed a solid friendship. At Symrise I was head of the Fine Fragrance Development team enjoying creation with Master perfumers such as Maurice Roucel.

As a consultant for fragrance development I collaborate with major luxury brands and contribute to spread fragrance knowledge with my education program “words about fragrances” and my training of Jo Malone and Dior teams among many.

I started my career very young as a journalist and make up junkie on the New York scene of Andy Warhol and Studio 54. L’Oreal persuaded me to contribute to the development of their luxury brands.

I moved to France, founded my family and experienced an amazing career as makeup and communication expert. I created Giorgio Armani Beauty (makeup and skincare), started the L’Oréal Luxury Division make-up/ innovations prospective lab focusing on the creation new brands, formula innovations, new concepts and technologies in makeup, contributed to the rebirth of Saint Laurent make-up and changed the rules within the l’Oreal Designer Fragrances in the field of Communications, being the first to open press events to the public resulting in a record reach and a much closer proximity with the consumer.

Most recently I have collaborated closely with my friend the legendary makeup artist Pat McGrath for the creation of her makeup line Pat McGrath Labs. Nathalie and I met on the Armani development journey and never left each other ever since, collaborating in all our following adventures. I believe in generosity, positivity, curiosity, talent and openness. I guess this is what built me a strong network of creative talents in both the fashion and beauty industry.